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MUSKEGON – West Michigan Sustainable
Business Forum’s September membership meeting will feature a spotlight
on sustainability at Harley-Davidson, beach clean-ups, and waste diversion.
This month’s luncheon is at the Annis Water Resources Institute in Muskegon
September 14 from Noon to 2 pm.
The leading brand in an industry not
traditionally known for sustainability, Harley-Davidson has made it one of
the strategic pillars of its organization, directly linking its
environmental and social impacts with its customers’ dreams of personal
freedom and to the motorcycling experience. Its Renew the Ride initiative
is effectively translating corporate social responsibility to an outlaw
culture.
Among other accomplishments,
Harley-Davidson is a nearly zero-landfill manufacturing operation (9.4
percent), has set sustainability goals for its supplier network, and last
year unveiled a prototype electric vehicle, Project Livewire. It was
honored as the Sustainability Leader of the Year this past year by the
Wisconsin Sustainable Business Council.
Rachel Schneider is Director of Sustainability and Strategic Planning for
Harley-Davidson Motor Company, a position she has held since 2010.
Previously she was a partner in the environmental law group of
Quarles & Brady LLP. She is anactive member of the
Manufacturers Alliance for Productivity and Innovation and a board member
of the Alliance for the Great Lakes.
Also on the agenda is Jamie Cross, Adopt-a-Beach Manager for the Alliance
for the Great Lakes. Jamie will provide an overview of an upcoming
opportunity for employees to help clean up theGreat Lakes through a
special annual global event that has real impacts here in the Great Lakes.
She will also talk about what the Great Lakes provide to all us and some of
the most critical threats facing them today. WMSBF Director Daniel
Schoonmaker will also present Muskegon area findings from the Michigan
Waste Characterization and Valuation Study.
RSVP here.
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