LANSING – Recruiting departments are increasingly adopting marketing techniques to attract the best talent in today’s competitive environment. Developing, maintaining, and communicating your employer brand is extremely important. An employer brand helps attract the right talent and allows prospective employees to judge their fit with your organization. But building this brand cannot be done alone successfully, it will take careful coordination with marketing and must reflect and align with the corporate brand.
HR is tasked with creating an employee experience that properly markets the organization to recruits and employees. Crafting a relevant and resonant employer brand involves aligning your organization’s aspirations, values, needs, and wants with the people you are looking to recruit and retain. Outlined below are four ways to launch and complete a successful employer branding project:
To read the rest of this column from Heather Nezich, click on https://www.sbam.org/Resources/tabid/97/ArtMID/2980/ArticleID/2626/The-power-of-HR-and-marketing-together.aspx
