GRAND RAPIDS ? Internet ad service Adtegrity.com on Tuesday announced the launch of a new service: the Adtegrity.com Brand-Safe Network.
The Adtegrity.com Brand-Safe Network provides Adtegrity.com customers
with a comprehensive brand management package that offers several layers of
core protection to ensure their brand will be safely advertised and will
not appear next to questionable, adult or illegal material, websites or
online advertisements.
“Protecting the integrity of a brand is already hard enough. The last
thing a company or organization needs is its carefully cultivated brand
showing up online next to questionable or inappropriate material. When this
happens, it can cause irreparable damage,” said Adtegrity.com CEO Scott Brew.
Adtegrity.com carefully screens every potential website publisher
before agreeing to post customer ads on its site. Additionally,
Adtegrity.com reviews every advertisement that runs on its network for
content and quality. Third-party ads and placements with multiple ads
rotating through are accepted only from trusted Adtegrity.com partners.
The Adtegrity.com Brand-Safe Network combines layers of automated
scanning and human verification to keep brands safe, while still providing
customers with fresh new options for visibility. Adtegrity.com’s staff
members manually scan every URL that requests an advertisement for theme
and content. Approved URLs are scanned on a continuous basis and checked
for questionable content. Adtegrity.com also incorporates malware scanning
into all approved “brand- safe” websites, giving customers the peace of
mind knowing their brand isn’t on an infected site and causing end-user
problems.
“Transparency and online brand safety have become important issues as
businesses are continually becoming more sensitive about where and how
their dollars are being spent,” said Brew. “By launching our Brand-Safe
Network, Adtegrity.com continues to make good on our promise to provide
customers with the most cost-effective and responsible online advertising
possible.”
For more information, contact Adtegrity.Com
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