GRAND RAPIDS ? The good news for Adtegrity, an Internet advertising network, is 2013 was slightly more profitable than the year before, even though revenues were down about 10 percent.
Adtegrity’s audited full-year results included net income of $899,799 on net revenues of $17.98 million, compared with a net income of $840,555 on net revenues of $20.01 million in 2012. The company also increased its employee count to 43 ? a net increase of seven compared to this time last year.
“While our top line was not as strong as it was in the prior year, we were able to drive an increase in profitability by staying efficient and focused on higher-margin aspects of our operations,” said Adtegrity.com President and CEO Scott Brew. “We feel good about our momentum so far in 2014, have open positions to fill and see positive trends in our industry as a whole.”
Adtegrity reported serving more than 69.4 billion ad impressions during the fourth quarter, resulting in 37.5 million clicks and 1.7 million conversions for Adtegrity.com advertisers.
