TROY – Automation Alley has hired a new events and promotions manager Diane DeForest, who performed the same duties for the Detroit Economic Club.
DeForest will take the lead on several of the association?s signature events, including the upcoming Automation Alley 13th Annual Awards Gala on Sept. 13 as well as business conferences, the Annual Golf Outing, seminars and networking events.
?A key component to Automation Alley?s success as a business accelerator is our events,? said Automation Alley Executive Director Ken Rogers. ?From our Member Networking events to our large-scale signature events such as the Golf Outing and Gala Awards, Automation Alley is here to bring the technology business community together to form partnerships and create synergy in our region. Diane brings a unique set of skills and talents to the table. She also has experience working with several successful companies. We are excited to have her join our team.?
Prior to being hired at Automation Alley, DeForest was director of marketing and communications for the Detroit Economic Club, with a hand in more than 140 events. She was also the marketing lead at Starbucks? regional office in Rochester Hills, directing marketing and public relations campaigns for 400-plus Starbucks stores in the Midwest and on the East Coast. DeForest has also worked as marketing director for Kmart and mall developer Taubman Company. She studied business and marketing at Eastern Michigan University.
