TROY – Charlotte Stowe has joined Billhighway as Marketing Lead, Higher Education and Digital.
Stowe will help strengthen Billhighway?s brand equity and business growth in nonprofit higher education markets. Stowe will also coordinate digital marketing programs and market research for the company.
Stowe is a recent graduate of the Eli Broad College of Business, Michigan State University. A native of Traverse City, Stowe completed an extensive market and trends research internship program at Sphere Trending (Waterford, Mich.) ? a national leader in making sense of unexpected market trend shifts.
?It?s a pleasure to welcome Charlotte as a new team member to Billhighway, where she will be the go-to expert for understanding, communicating and marketing to higher education clients,? notes Michelle Lange, Chief Marketing Officer of Billhighway. ?Charlotte?s background in market research is a good fit for Billhighway where we are in the business of making fundamental shifts in how nonprofits improve their financial management.?
Billhighway provides cloud-based financial management solutions for nonprofit, donor and member-based organizations.
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