ANN ARBOR – To celebrate the
grand opening of the new Borders.com, the company has launched a
sweepstakes where one lucky winner will receive a $1,000 Borders gift card
to build a “dream library” of favorite books, movies and music titles.
Sweepstakes entries will be accepted until 11:59 p.m. EDT, July 31. The
winner of the $1,000 gift card will be notified no later than Aug. 20. The
gift card may be redeemed online at Borders.com or at any Borders or
Waldenbooks store nationwide.
“We are excited to celebrate the grand opening of the new Borders.com,”
said Kevin Ertell, senior vice president of e-business for Borders Group.
“By creating a sweepstakes where customers can receive an instant gift —
as well as the opportunity to win the grand prize of a $1,000 Borders gift
card — we’re making it fun and worthwhile for customers to discover all
the great features of the new Borders.com.”
Borders.com brings a real bookstore experience to life online with
innovative features such as the Magic Shelf, a virtual book shelf that
allows customers to view book, music and movie titles much the same way
they would browse the book tables and displays in their favorite Borders
stores. The Magic Shelf can also be personalized based on a customer’s
interests. Using the “Picked for You” feature, customers can simply select
the categories in which they are interested — whether mystery books,
classical music or foreign films — and the Magic Shelf will stock the
“Picked for You” shelf with titles from the selected categories.
Customers can also enjoy Borders Media, a collection of exclusive and
original video programs produced by Borders. Programs include “Borders Book
Club” a professionally produced show featuring real-life neighborhood book
club meetings with the author there in person.
With the advent of the new Borders.com, Borders Rewards loyalty program
members — which now number over 27 million — can enjoy the convenience of
earning and redeeming their “Borders Bucks” and Rewards coupons online as
well as in stores. During the coming weeks, the retailer will introduce
Borders.com into its superstores nationwide via existing in-store computer
kiosks. Customers can order online at the kiosks if they can’t find an item
in the store and have that item shipped to their homes or back to the
store.
To enter, click on Borders.Com/GrandOpening where they’ll view a 90 second video tour of the innovative features of the new
Borders.com and register for the sweepstakes. By registering, customers
will also receive an instant gift.
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