DETROIT – Marketing agency George P. Johnson has acquired online marketer Juxt Interactive and mobile marketing platform MobilePromote. Terms of both deals were not disclosed.
MobilePromote enables marketers to integrate SMS and MMS into branded online portals. Juxt Interactive, which has done work for Coca-Cola, Adobe, BMW and Toyota, has helped advertisers create online campaigns on Facebook and MySapce and created unique online competitions.
In a press release, George P. Johnson said UXT Interactive and GPJ MobilePromote bolster GPJ�??s existing technology and digital strategy capabilities and translate into more cost-effective and integrated marketing campaigns for technology, automotive, financial services, healthcare and other B2C and B2B clients.
These strategic investments reflect GPJ�??s response to changing consumer behaviors and the increasing role of digital and mobile platforms in people�??s lives. These factors are forcing Chief Marketing Officers to move away from the traditional ad-centric model to embrace a more strategic, multi-media approach that engages communities where they live, work and play.
�??Our long-term strategy of fostering marketing channel integration set us on this path quite some time ago, and it continues to serve us well despite turbulence in the marketplace,�?� said Robert G. Vallee Jr., CEO of George P. Johnson. �??Companies looking to cut through the marketing clutter and truly engage with customers are seeking a new generation of experience marketing programs to do just that. These investments represent an evolution in marketing we strongly believe in, where live experiences serve as the centerpiece to multimedia, multi-platform campaigns that deliver an immediate and measurable impact.�?�
GPJ MobilePromote is a mobile device platform enabling marketers to engage their community throughout the campaign lifecycle with instant SMS and MMS communication tied into branded online portals. Now a division of GPJ, JUXT Interactive is a web-based interactive branding and marketing agency offering strategic planning, design, and technology services to leading brands, including Coca-Cola, Adobe, and BMW. Recent campaigns include an innovative �??Keep Rollin�??�?� Facebook application for the all-new 2009 Toyota Corolla and a MySpace-based online campaign for Cherry Coke, in which community users competed to design the best Cherry Coke-themed personal page, with the winner taking center stage on MySpace�??s home page for a day. Terms of the acquisition were not disclosed.
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