ANN ARBOR – Digital marketing agency Ingenex was chosen by AnnArbor.com to manage Google AdWords campaigns for select advertisers as part of an enhanced Internet advertising option.
Ingenex is tasked with driving traffic to AnnArbor.com advertisers business profiles on AnnArbor.com, thus increasing the reach of the advertisers campaigns and engagement with their web properties.
?This partnership is a perfect marriage of an online media company (AnnArbor.com) who is helping its local customers by driving traffic and creating awareness for their businesses, and an Ann Arbor based AdWords certified digital agency who understands how to drive traffic via Google AdWords,? said Ingenex Digital CEO, Derek Mehraban.
?We are excited about providing local advertisers a turn-key marketing program that extends their advertising message beyond the borders of AnnArbor.com and incorporates multiple digital marketing elements including; display, search, email and social media,? said Kevin Currie, Director of Digital Strategy for Ann Arbor.Com. ? This program allows local businesses to maximize their ROI through multiple channels while increasing their reach and frequency in the Washtenaw County market.?
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