LANSING – Veteran TV newsman Tim Dye is a new vice president of Truscott Rossman and will be based in the growing Grand Rapids office. Dye, most recently news director at WXYZ-TV in Detroit and former news director at WXMI-TV in Grand Rapids.
A Saginaw native who now calls Grand Rapids home, Dye will guide the public relations agency?s regional business development efforts in West Michigan, while using his WXYZ experience to increase Truscott Rossman?s presence in Detroit. He will provide strategic communications support for Truscott Rossman clients across the state.
?Truscott Rossman has grown to the point where we needed an executive presence in Grand Rapids,? said Kelly Rossman-McKinney, CEO and principal. ?The fact that Tim can bring his expertise to bear in Detroit as well means we are well-positioned on both sides of the state.?
Dye was assistant news director at WOOD-TV in Grand Rapids from 1993 to 1998. Prior to that he worked for WNEM-TV in Saginaw and WOTV-TV in Grand Rapids. He has a bachelor?s degree in journalism and broadcasting from Central Michigan University.
