DEARBORN – Ford is offering iPhone and iPod touch users a unique and free software application from the Apple App Store that enables them to enhance existing or new photographs, courtesy of the all-new 2009 Ford Flex.
�??Flex consumers love new technology, and we know that a lot of them have iPhones, so we wanted to offer them a free application that is both a cool and useful tool,�?� said Usha Raghavachari, Ford Crossover marketing communications manager.
Ford partnered with software developer, the Tao Agency, to develop the Flex Photo Lab application �?? a �??mini photo shop-like�?� application, which allows iPhone users to take new or archived photos and apply filters to improve image quality or add dynamic effects with the touch of a finger, or a tilt and a twist.
�??The application behaves essentially like the iPhone itself,�?� said Jeff Schamanek, vice president, Emerging Trends, Wunderman, which is the Ford agency that worked with Tao to develop the software. �??You manipulate the photos the same way by scrolling, pinching and tilting using the unique iPhone features.�?�
Once users enter the Flex Photo Lab �??Darkroom,�?� they will be able to add one or more of the following filters to their photos:
Kaleidoscope: Tilt, twist or touch your iPhone to change photo patterns and colors.
Brightness/Contrast: Touch up or down to adjust brightness; left or right for contrast.
Hue/Saturation: Touch up or down to adjust hue; left or right for saturation.
Electric Lines: Touch to draw intense glowing lines on your photo.
Spot Burner: Touch to darken, or burn, select areas of your photo.
Spot Lighter: Touch to lighten select areas of your photo.
Raghavachari says the Flex Photo Lab offers distinct advantages over other photo applications available to iPhone users at the App Store.
�??There are only a handful of applications out there that provide users with these unique filters, and ours is free,�?� she said.
In addition to enhancing photos, the Flex Photo Lab application also allows users to �??Discover Flex�?� through 360-degree exterior and interior views, vehicle information, and a photo gallery. There is also a �??Locate the Flex�?� feature that uses the iPhone Mapping application to help users find their nearest Ford dealer.
Flex, Ford�??s newest seven-passenger crossover, offers a wide array of game-changing technologies, and is unsurpassed in its class for fuel economy, delivering an impressive 24 mpg on the highway. Pricing for the vehicle starts at $28,895, including destination.
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