ANN ARBOR – ForeSee Wednesday announced that Dave Scott has been appointed Chief Marketing Officer. Scott was the CEO and founder of Marketfish, a venture capital-backed technology platform for lead generation and data management.
As CMO, Scott will guide the strategic direction of the ForeSee marketing team, including marketing communications, corporate communications, social media, events and conferences, branding and corporate marketing and strategy, while working collaboratively with the sales, product development and client services teams.
?Dave has the experience and insights to help us emphasize existing brand strengths while also elevating and expanding our audience and message,? said Larry Freed, president and CEO of ForeSee. ?Dave is the perfect fit to strengthen and expand our executive team, and we are looking forward to his contributions as we continue to grow and evolve.?
Scott joins ForeSee with more than 20 years of marketing experience with both successful technology start-ups and Fortune 500 companies as a top-tier marketing executive. Scott also previously served as global vice president of marketing and strategy at Intermec, Inc., where he was responsible for all global marketing strategy and directed a team of 165 employees across 40 countries.
Scott was named ?Chief Marketing Officer of the Year? by the CMO Council. His management pedigree also includes PeopleSoft, Inc. (acquired by Oracle), AT&T, Boston Consulting Group and General Electric.
Scott earned dual bachelor degrees in computer science and political philosophy from the College of William and Mary and earned his MBA at the Wharton School at the University of Pennsylvania, graduating with distinction. He currently resides in New York City.
