ANN ARBOR ? ForeSee Results announced Thursday that it is shortening its name from ForeSee Results to ForeSee, to align with how it is already known in the marketplace, and introducing an updated logo. The new name and logo will roll out gradually on ForeSee communications and consumer-facing surveys over the next six months.
Originally founded in 2001 to bring scientific measurement and analysis of the customer experience specifically to online marketing initiatives, ForeSee has greatly expanded its services and offerings to meet the growing needs of clients and the analytics industry overall.
?We?ve made it our mission to link the customer experience to the bottom line since day one,? said Larry Freed, president and CEO of ForeSee. ?The update to our logo and name reflect our expansion and growth over the last few years into a company that helps other companies drive future success by confidently prioritizing the efforts that they know will achieve business goals.?
Many of ForeSee?s earliest clients remain loyal customers after ten years, including organizations such as NASA, Forbes, the U.S. State Department, Lockheed Martin, Scholastic, the Weather Channel, the Centers for Disease Control, DTE Energy, and Kellogg?s.
Ten years later, ForeSee is measuring the customer experience with websites, store locations, call centers, mobile and social experiences. ForeSee has hundreds of clients across the public and private sector, ranging from boutique retailers to Fortune 500 manufacturers. ForeSee works with six of the top ten banks in the U.S., more than one-third of the top 100 retailers in the U.S., more than one-third of the Fortune 100, and more than 200 federal government websites. Clients include major organizations like Adidas, Allstate, Bausch and Lomb, Capital One, Debenhams, Eddie Bauer, General Mills, Home Depot, GlaxoSmithKline, Kraft, L?Oreal, the NFL, Rite Aid, Sears, and many more.
ForeSee closes its first decade in fantastic financial health. ForeSee has grown consistently and continuously every quarter since its inception, including growth of 25 percent or more every year since it was founded and remains cash-flow positive. ForeSee has tripled revenues in the last four years. The company, which works around the world, is headquartered in Michigan, one of the states hardest hit by the recent economic crises.
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