ANN ARBOR – e-Commerce solutions provider Fry, Inc., has launched three new web tools for La-Z-Boy.com – a new online storefront for La-Z-Boy’s site, a new multi-channel order management system and a customer call center application.
The storefront is built with Fry’s Open Commerce Platform, an e-commerce solution that lets retailers develop an online store and create or expand their e-commerce business. With OCP, the new La-Z-Boy site features flexible merchandising and promotional tools such as product compare functionality, and an easy-to-use checkout process.
“La-Z-Boy is one of the country’s great brand and retail success stories with a well-known history of innovation. Today, the brand is synonymous with comfort and quality,” said David Fry, president and chief executive officer of Fry, Inc. We’re excited to partner with La-Z-Boy to grow its online operations.”�
La-Z-Boy’s iconic recliners and other furniture are currently available on the site; in the next phase of development customers will be able to shop for tables, lamps and accessories as well. Online orders will be fulfilled through the national network of local La-Z-Boy Furniture Galleries stores to ensure seamless service and delivery.
“Our goal is to offer customers the convenience of online furniture shopping and the service of a local store”�, said Doug Collier, chief marketing officer of La-Z-Boy. “With the La-Z-Boy storefront we can continue to deliver the outstanding product selection and shopping experience we’re known for wherever our customers choose to shop.”�
In addition to the new storefront and e-commerce operations improvements, Fry will host the site and provide managed services and maintenance on an on-going basis.
For more information, click on La-Z-Boy.Com
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