ANN ARBOR �?? Fry has launched two new Web sites for The Thompson Group, a direct-to-consumer multi-channel merchant selling products ranging from premium cigars to designer linens and women’s apparel.
Fry delivered a multi-site e-commerce solution for The Thompson Group’s two brand sites, CasualLivingUSA.Com and ThompsonCigar.Com uses the Fry Open Commerce Platform.
“A multi-site solution that allows us to easily manage, market and merchandise is key,” said Steve Cobden, chief marketing officer for The Thompson Group.
The new platform has already made an impact. Both sites have seen increased traffic, improved average order, and reduced cart abandonment, providing value that has exceeded forecast. Fry also provided supplemental services in creative design for the Casual Living site.
“We are thrilled with the outcome of the launch of the Casual Living and Thompson Cigar sites,” said David Fry, president of Fry. “This shows two distinct brands with different promotional needs can be successfully managed with one tool.”
Fry is a wholly owned subsidiary of MICROS Systems, and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers. Clients include Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994.
For more information, click on Fry.Com
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