ANN ARBOR ? Fry Inc. announced Tuesday the company has been selected to
develop two new e-commerce sites for Thompson and Company, a
direct-to-consumer multichannel merchant selling products ranging from
designer linens and women’s apparel, to premium cigars and specialty foods. Terms of the contract were not announced.
The newly designed sites will support both the Casual Living USA casuallivingusa.com MITechNews.Com and thompsonscigar.com
“We are delighted to partner with Thompson and Company on the
e-commerce development of two of the company’s distinguished brands,” said
Fry CEO David Fry. “The newly
designed sites will provide a rich online shopping experience to the
customers of both Casual Living USA and Thompson Cigar.”
Both sites will be built utilizing Fry’s Open Commerce Platform Fry’s OCP is an e-commerce solution that enables retailers to
quickly develop an online store and create or expand their e-commerce
business. Like all OCP sites, the new Thompson and Company sites will
feature robust content management, flexible merchandising and promotional
tools, targeted merchandising capability, and advanced site search. Fry
will also provide creative design for the Casual Living USA web site.
“Developing new sites for Casual Living USA and Thompson Cigar on a
single platform will help us achieve our online business goals this year
and improve customer service,” said Steve Cobden, chief marketing officer
of Thompson and Company. “We’re looking forward to creating a new look for
these sites, increasing performance, and providing our customers with an
effective, efficient and engaging online experience.”
For more information, click on FryInc.Com
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