BIRMINGHAM – Gas Station TV Wednesday announced a business deal with Austin, Texas-based Wayne to triple the audience for its TV programming broadcast atop gas pumps. This investment will nearly triple GSTV’s viewership from 27 million people monthly to more than 70 million people monthly, significantly surpassing cinema advertising viewership.
Wayne is making an investment valued at more than $50 million to deploy the new inOvationTV media platform to thousands of fuel retailers across the country co-developed with Gas Station TV.
?The new stations installed from this relationship will quickly increase our already industry-leading viewership and market penetration to more than 70 million monthly at-the-pump consumers, placing us at the very top of Nielsen?s weekly television rankings,? Gas Station TV CEO David Leider.
The inOvationTV platform from Wayne and GSTV is available free of charge to qualified stations and is installed either as a retrofit to stations already installed with Wayne?s Ovation dispensers, or available to retailers installing new Ovation dispensers from the factory.
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