DETROIT – You CAN Measure Social Media: True Tales from the Social Media Measurement Trenches is the topic of a noon brown bag Web Seminar Aug. 19 in Royal Oak hosted by the Detroit chapter of the International Association of Business Communications.
Attendees will learn to:
Apply old rules to the new world of social media metrics.
Employ lessons learned in the challenge of data collection and the importance of consistency in coding and definitions.
Establish standards across channels from Flickr and You Tube to Facebook and Fark.
Adopt newly created benchmarks that anyone can use.
Put data to work and continuously improve programs.
Integrate social media with traditional media measurement programs.
Presenter is Katie Delahaye Paine, founder and CEO of KDPaine & Partners LLC. Named a PR Week 2008 Power Player for her advocacy of public relations measurement, Paine is the publisher of KDPaine�??s Measurement Blog and The Measurement Standard newsletter.
IABC�??s online education format is an interactive telephone seminar with visuals on the Internet. IABC Detroit is hosting the Web Seminar as a �??brown bag�?� event in the auditorium of Beaumont Hospital�??s Royal Oak Administration Building. Admission is $5 for IABC members and $8 for nonmembers. Check-in begins at 11:30 a.m. Attendees may bring their lunch or purchase it from a variety of dining options in Beaumont�??s South Tower. Register via Pay Pal at Detroit.iabc.com A PayPal account is not needed.
Free public parking is available in Beaumont�??s South Parking Deck, southeast of the Administration Building.
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