ANN ARBOR ? Ingenex has hired Lindsay Blackwell as Social Media Director and Jasmine Moeller as Project Manager.

Blackwell will implement social media campaigns for digital users. Blackwell will also direct Ingenex’s internal social media strategy to continue to build the digital agency’s brand.

Blackwell holds a BA in English and Linguistics from the University of Michigan, where she earned High Honors in Linguistics for her thesis on narrative structure in computer-mediated communication, based on Blackwell’s original research. Blackwell’s background in discourse analysis and passion for the digital space have informed her interest and abilities in new media marketing, which she showcased this fall in the creation of her “Dear Lisa Rudgers” campaign. The campaign revolved around (www.dearlisarudgers.com) and has seen over 25,000 unique visitors from 83 countries.

“I am beyond thrilled to join the digital marketing team at Ingenex,” said Blackwell. “Our clients have been incredibly receptive to our ideas thus far, and I hope to help Ingenex deliver on its promise of creating enjoyable, engaging experiences for digital media users while delivering break-through results for our partners.”

Jasmine Moeller comes to Ingenex Digital Marketing after her successes as Operations Manager at Codename Games and Project Manager at Psychic Bunny, Inc., two progressive Los Angeles-based companies. Moeller is a skilled organizer and exceptionally adept with client relations and management. Born and raised in NE Iowa, Moeller is a graduate of Dordt College in Sioux Center, Iowa. Her Communication BA under the wise tutelage of Dr. Charles Veenstra informs her holistic approach to digital marketing. Moeller has consulted small businesses in North America, Europe, and Asia in social media marketing, and she plans to utilize her digital know-how to provide even greater results for Ingenex clients.

“I am excited to streamline our current and future projects, to better provide exceptional services that translate into direct profit for our clients,” said Moeller. “I want to provide our partners with a professional, pleasant Ingenex experience.” “I couldn’t be happier with our new team members,” said Derek Mehraban, Ingenex CEO. “Jasmine and Lindsay are exceptional talents. Their positive energy is a welcome enhancement to our company culture, and both Lindsay and Jasmine are incredibly driven to help Ingenex Digital Marketing become a world leader in internet marketing.”

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