GRAND RAPIDS – The KR Group is launching a campaign introducing DataKARE, a business continuity and disaster recovery product that works to simplify data backup.

Disaster recovery plans are crucial since data loss can seriously harm or end a business. Over 90 percent of businesses fail within two years after being struck by a disaster, according to the United States Small Business Administration.

The goal for The KR Group, Inc.?s DataKARE product is to provide companies with a disaster recovery plan that meets their business needs and that they feel confident in.

?Most companies that we come across either don?t have a disaster recovery plan or don?t have a plan that they feel confident in,? says Matthew Keeler, CEO of The KR Group, Inc. ?Whether they are looking for onsite or offsite backups, we hope to offer a better and more cost effective solution with DataKARE.?