LANSING – After sharing the top spot last

quarter in the ‘How Social Is Your State DMO?’ study, Michigan has pulled

away with the No. 1 ranking for the period April through June 2010.

The study, conducted by Gammet Interactive, is based on the 50 official US

tourism offices use of social media including Facebook, Twitter, Flickr,

YouTube and others.

“We realize there are new outlets for communicating with Michigan

visitors, potential travelers, and fans of Pure Michigan. We’ve made social

media marketing a priority. This ranking is yet another result of our

efforts,” commented George Zimmermann, Vice President of Travel Michigan, a

business unit of the Michigan Economic Development Corporation. “Social

media serves as another tool to communicate with those who are fans of

Michigan travel and the Pure Michigan campaign, a great opportunity to have

a conversation with these visitors and potential visitors.”

Travel Michigan is partnering with Fluency Media for on-going strategy

and implementation for the Pure Michigan social media program. Ann Arbor

based Fluency Media develops integrated marketing solutions which include

social media strategy and execution, email marketing, online publishing,

search engine optimization, pay-per-click advertising and Web site sales

flow optimization programs.

Stay up-to-date by joining the Pure Michigan Fan Page on Facebook or

follow @PureMichigan on Twitter for the latest events and Michigan tourism

news. Connect and get the inside scoop on where the fish are biting, what

greens are running fast and how you can make your visit Pure Michigan at

our blog, Pure Michigan Connect. Take a minute to comment on a blog post,

or submit your own Pure Michigan story as a guest blogger.

The official state travel and tourism Web site, michigan.org, continues

to be a source for Michigan travel information, featuring more than 12,000

attractions, events, hotels, resorts, restaurants and other tourism-related

businesses.

Travel Michigan, a division of the Michigan Economic Development

Corporation, is the State of Michigan’s official agency for the promotion

of tourism. Travel Michigan markets the state’s tourism industry and

provides valuable visitor information services.

For Michigan travel news

and updates, click on Michigan.Org

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