NORTHVILLE – Mitsubishi Electric Automotive America announced it is supplying the Blu-ray player to General Motors for the 2013 Cadillac SRX crossover vehicle, the first time General Motors has offered a Blu-ray player as a manufacturer’s option in one of its vehicles and the first time Mitsubishi Electric has supplied a Blu-ray player to any automaker.
The Blu-ray player is part of Mitsubishi Electric?s Rear Seat Entertainment (RSE) module in the SRX. The system features two screens ? one mounted on each of the front-seatbacks for rear occupants to view. Users can turn the system on and play videos via a touch screen in the instrument panel or a remote control in the rear seats.
The same video or separate videos ? including one in high-definition ? can be played simultaneously on each screen from a disc, or from auxiliary input jacks in the back of the vehicle?s center console. The auxiliary jacks accommodate RCA, USB and SD cards, disk players and mobile devices. A GM-specific menu is used to navigate the wide array of media sources.
?We?re very pleased to be supplying these systems to General Motors and its customers,? said Mike Antrim, director, Audio/Video/Communications (AVC) marketing, Mitsubishi Electric Automotive America. ?The integration of Blu-ray into our RSE system is the first of its kind in the original equipment (OE) market. Until now, a Blu-ray player was only available for our RSE systems in the aftermarket. Bringing the Blu-ray system to the OE market helps better integrate home entertainment and RSE systems, and provides greater value to the customer.?
Mitsubishi Electric is a pioneer in Blu-ray disc technology and a leading supplier of home-based systems. The company has been an active board member of the Blu-ray Disc Association (BDA), which is the industry consortium that develops and licenses Blu-ray Disc technology and is responsible for establishing format standards and promoting business opportunities for Blu-ray Disc.
Blu-ray is currently supported by about 200 of the world?s leading consumer electronics, personal computer, recording media, video game and music companies. Movie studios also are transitioning to Blu-ray as a successor to the standard DVD format.
