LIVONIA – P2R Associates, which integrates marketing, strategic public relations and brand communications, has launched P2R Interactive, which provides an enhanced range of web-centric support with broad applications.
“The internet represents the most effective tool most companies have to reach customers and other stakeholders, yet we’ve found that for a variety of reasons it’s rarely used to its potential,” said P2R Associates President Gordon Cole.
P2R Interactive provides a suite of integrated services including: organic search engine optimization (SEO), professional pay-per-click management (PPC), custom web design and development, technology timeshare, email marketing, social media marketing (SMM), blogs, podcasts, video podcasts and mobile media. Heightened functionality includes the ability to increase areas of coverage, capture audiences, and convert hits to actionable leads in a way that?s aligned with business strategy. Fundamental online / business analysis and understanding drive the integrated approach.
P2R Interactive combines a greater degree of IT, database and programming expertise of suppliers and partners with P2R strengths in integrated marketing communications. The data-driven capability adds to P2R?s established capabilities in innovative, award-winning web development, and is well-beyond competitors? solutions.
P2R Interactive’s online search coverage area provides deep analysis, industry facts and actionable advice to achieve business goals using Internet search. P2R Interactive provides a one-stop solution to marketers and communicators that?s tailored to their needs and fully integrated into a communications mix. It includes: building quality web sites, portals, business solutions, and optimizing their search marketing tactics within the context of their overall media and business approach. It will also evaluate the economics and evolution of the web-wide search industry using proprietary consumer data, executive surveys, and industry forecasts.
P2R Interactive blends aspects of IT, programming, data base management, and proprietary software development with web design and development expertise ? and basically moved key elements of that skill set from the realm of IT to the realm of marketing communications support ? and does it in a way that?s as clear and manageable as it is effective.
“Basically, P2R Interactive pulls more technology-driven expertise into the integrated marketing tool kit, moving database-driven web possibilities from ?behind the curtain? and opening up a whole new world for focused brand positioning through interactivity, analytics, customer/message targeting and feedback,” said Scott K. Russell, director, account services & business development, P2R Associates. “The upshot is a considerably enhanced communications effectiveness and results. The formation of P2R Interactive provides a great balance for our firm and significantly strengthens our core capabilities.”
For more information about P2R, click on P2RAssociates.Com
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