GRAND RAPIDS – On April 15, the West Michigan Chapter of the Product Development Management Association will host its annual conference at the Frederik Meijer Gardens & Sculpture Park. The event begins at 8:00 a.m.
Jeffrey DeGraff, professor and Dean of Innovation for the Ross School of Business at the University of Michigan, kicks off the event with his keynote address Leading Through Innovation. Clay Voorhees, assistant professor for the Eli Broad School of Management at Michigan State University, will deliver the afternoon keynote devoted to innovation through the eyes of the customer.
Additional event speakers include: Kathleen Doyle, president of Doyle Research Associates; Brian Ottum, president of Ottum Research & Consulting; Gene Kania, president of MC2Solutions; Brian Christian, founded of DASO Consulting; and David Verduyn, president of C2C Solutions, Inc.
For more details, click on PDMA.Org/WM
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