LANSING – The Pure Michigan Facebook fan page crossed the 200,000-fan mark, the first state tourism Facebook page to do so. Pure Michigan on Facebook is one of only four state tourism Facebook pages with more than 100,000 fans.
Tourism is a major source of revenue for Michigan?s economy. Since its launch in 2006, the award-winning Pure Michigan campaign has attracted seven million new, out-of-state visitors to the Great Lakes state, visitors who spent $2 billion at Michigan businesses and paid $138 million in Michigan taxes, primarily sales tax. The campaign generated $3.29 in tax revenue for the state for each dollar spent on Pure Michigan advertising.
Reaching record breaking numbers comes from a well thought-out marketing strategy, contends George Zimmerman, the head of Travel Michigan, part of the Michigan Economic Development Corp.
?We have a terrific team of individuals in Lansing ? along with our professional associates in advertising, public relations and social media ? all focusing on the same goal: to increase tourism for the state of Michigan,? he said. ?The Pure Michigan campaign is the spark that ignites and leads the way for all of our marketing activities.?
Ann Arbor-based Fluency Media launched Travel Michigan?s social media platforms in 2009 and quickly began building its social media community across Twitter, Facebook and the Pure Michigan Blog. Based on a close, collaborative effort with the Travel Michigan team, the social media program quickly became the No. 1 rated state tourism social media program, according to a recent comprehensive study.
For more information, click on Michigan.Org
a>>
