LANSING – Pure Michigan Tuesday launched the season?s fall $1.3 million advertising campaign with television, radio and billboard ads that feature 13 partners. The campaign will air regionally and statewide through October 1.

?Along with the fall season comes a host of unique, seasonal travel activities and a colorful new landscape to enjoy everything from bike rides to brewery tours,? said Leslie Hornung, Senior Vice President of Marketing and Public Relations at the Michigan Economic Development Corporation. ?The fall travel season is a great opportunity to build on the momentum we saw throughout the summer, and give travelers another reason to visit Michigan.?

In addition to the ads going on the air, fall will be featured on the michigan.org website and on Pure Michigan social channels including Facebook, Twitter, Instagram and the Pure Michigan blog. This year?s ads will feature the television spots Open Road, Nature of Trees, Deep Breath, Harvest Time and Tee Times and the radio spots Nature?s Greatest Show, Catch Up, Off the Vine, Sunsets and Untapped.

Advertising spots will run in regional markets including Chicago, Ill.; Cincinnati, Cleveland, Columbus and Toledo, Ohio; Indianapolis, Fort Wayne and South Bend, Ind.; Green Bay and Milwaukee, Wis.; St. Louis, Mo.; and Southern Ontario.

The Pure Michigan billboards will also be up with new, fall images in many of these markets, as well as wrapped Chicago tour buses. Locations featured on this year?s fall billboards include Lake Superior, Treetops Golf Resort and Lake Plumbago.

The total fall advertising budget of $1,306,526 includes $653,263 in funding committed by this year?s private sector partners through the Travel Michigan Ad Partnership Program. In total, in 2014 there has been more than $6,432,852 in partner funding committed to the Pure Michigan advertising campaign.

Regional Partners

America?s Golf Capital

Charlevoix

Escanaba

Frankenmuth

Gaylord

Holland

Manistee

Michigan Apple Council

South Haven

In-State Partners

Beachtowns (Grand Haven, Holland, Muskegon, Saugatuck, Silver Lake Sand Dunes, South Haven, St. Joseph)

Michigan Agriculture

St. Ignace

National Partners

Ann Arbor

Grand Rapids (2014 fall regional partner)

Mackinac Island

The Henry Ford

Traverse City

Great Lakes Bay Region