BROOKLYN, MI. ? The latest marketing gimmick from Pure Michigan, the state’s advertising campaign, is to offer one race fan at the Pure Michigan 400 NASCAR Sprint Cup Series race at Michigan International Speedway on Aug. 19 a custom-made Roush Mustang.
This follows a Pure Michigan partnership with the Detroit Tigers and Comerica Park in Detroit that splashes the Pure Michigan brand all over the ball park.
The sweepstakes was announced Thursday with help from 2011 NASCAR Nationwide Series champion Ricky Stenhouse Jr., who will be driving the No. 6 Pure Michigan Ford Mustang in the Nationwide Series Race April 13 at the Texas Motor Speedway in Ft. Worth.
?This is an opportunity for a NASCAR fan to win a hot car ? the Pure Michigan 400 Roush Mustang, at a cool race ? the Pure Michigan 400 at Michigan International Speedway,? said George Zimmermann, Vice President for Travel Michigan at the Michigan Economic Development Corporation. ?With typically sunny warm days and cool nights, Michigan summers are perfect for NASCAR racing. The high temperature for the inaugural Pure Michigan 400 last August 21 was a very pleasant 76 degrees.?
The online sweepstakes will run through Monday, August 6 with two 1st prize winners receiving a trip for two to the Pure Michigan 400 at Michigan International Speedway, with transportation, accommodations, tickets and pit passes for the three-day race weekend included. These two winners will be finalists in the Grand Prize drawing for the Pure Michigan 400 Roush Mustang, with one additional finalist being selected onsite during race weekend.
One hundred second prize winners will receive two tickets and pit passes for the Pure Michigan 400 race weekend, August 17-19 at MIS.
The sweepstakes will be promoted by Pure Michigan throughout the summer, including appearances of the custom-made Pure Michigan 400 Roush Mustang at events around the state and Great Lakes region.
People can visit Michigan.Org/MIS to enter the sweepstakes, with no purchase necessary.
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