HOLLAND – Rutherford & Associates, which makes accounting and management software for food and beverage distributors, has hired Mason Koffman as national sales director. Koffman will be responsible for executing the national sales expansion plans and leadership of eoStar, Rutherford & Associates�?? flagship product.

eoStar manages more than $1 billion in consumer packaged goods, predominately beer and wine, for distributors across North America. The software facilitates the entire sales management, accounting, and distribution process through both software and hand-held device applications and is the only technology in the industry leveraging Microsoft open-standards technology.

�??Mason�??s experience in sales and training for both business and consumer brands brings a wealth of knowledge to Rutherford,�?� said Michael Rutherford, Rutherford�??s founder and president. �??Mason�??s strengths and expertise will be an asset to the eoStar product line and our customers.�?�

Previously, Koffman was an area sales manager for Wells Fargo Financial, part of the Wells Fargo & Company, a diversified financial services company with $483 billion in assets. At Wells Fargo Financial, he was responsible for sales training, leadership direction and client retention and satisfaction. Koffman has a proven track record of sales experience as the number one sales producer for a Fortune 50 company.

Rutherford & Associates is a Microsoft Certified Gold Partner in three competencies: business intelligence, data management solutions and ISV/software solutions. eoStar is the only Microsoft-enabled technology platform on the market.

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