SAN FRANCISCO ? TechSmith, an Okemos provider of screen capture and recording solutions, announced at MacWorld 2009 its newest product offering, Jing, a simple way to add screen-captured images and videos to any online conversation just by sharing a link via IM or email, posted on forums, and shared on Twitter and social networking sites like MySpace and Facebook.

Instead of relying on words alone, computer users at home, work or play can quickly add a visual element to explain ideas and concepts more effectively and share relevant information when communicating online.

When users capture an image (screenshot) or create a screen recording (screencast) of what they see on their computer screen using Jing, it is encoded in real time to TechSmith?s secure Screencast.com service. Within seconds, a link to the captured content is sent to the user?s clipboard to share. The link can be sent via IM or email, posted on forums, and shared on Twitter and social networking sites like MySpace and Facebook — or anywhere else a link can be pasted. When the link is clicked, the viewer sees the Jing-captured image or video immediately. Jing is free, and users can upgrade to Jing Pro to gain more customization and the flexibility to record anything and share it even faster, practically anywhere, including directly to YouTube.

“We received feedback from thousands of people from all walks of life online and in person during the Jing Project,” said Tony Dunckel, Jing Product Manager at TechSmith. “We focused on simplicity and the ease of using Jing as part of an online conversation. We?ve achieved this, and Jing users will immediately recognize how much easier, effective and enjoyable it is to communicate online when they make images, motion, color and sound part of the exchange instead of just typing text.”

Users can annotate their Jing-captured images with arrows, callouts, text and highlights to add emphasis, and narrate their Jing-recorded screencast videos for even greater clarity before sharing. In addition, HTML embed code can also be generated to add to a blog or website, content can be saved on the user?s computer, to one or more FTP sites, as an image on the clipboard, or to Flickr. Users can also now customize the sharing buttons so those they use most are only a click away. Jing screencast videos are produced in the Flash (SWF) format for easy viewing.

When upgrading to Jing Pro, screencasts are delivered in HD-quality video for the Web and at a smaller file size, so the link for sharing is generated even faster, while conserving storage and bandwidth on the user?s Screencast.com account. With Jing Pro, users can also record full-motion screencasts, and the Jing branding can be modified or removed from shared images and videos. In addition to publishing directly to YouTube, Jing Pro video files can be saved and uploaded to sites like Vimeo, Viddler and MSN Video, and can be edited in other video applications such as Camtasia Studio 6 and iMovie. Jing Pro produces MPEG-4 AVC video files for Flash delivery with H.264+AAC compression.

A short, narrated screencast overview of Jing and Jing Pro can be viewed by clicking on TechSmith.Com

Jing supports Microsoft Windows XP or Vista and Mac OS X 10.4.9 or later, including Leopard. Jing is free and Jing Pro is $14.95 a year. Jing and Jing Pro come with a free Screencast.com account that provides 2 GB of storage and 2 GB of bandwidth transfer monthly. Jing is available immediately at www.jingproject.com, and users upgrade to Jing Pro by simply clicking “Go Pro” from within Jing.

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