COMMERCE TOWNSHIP – The Sharper Image on Monday announced the signing of a $540 million, five-year licensing agreement with HoMedics, the world’s leading manufacturer of personal health, wellness and relaxation products. The comprehensive agreement covers the use of The Sharper Image brand and intellectual property across a broad range of product categories.

HoMedics has been selected as a primary strategic licensee for The

Sharper Image brand as it transforms its business model from a retailer to

a global lifestyle brand licensor. Under this agreement, HoMedics will

offer uniquely featured products in categories including: Home Environment,

Electronics, Men’s Personal Care, Men’s Gifts, Health & Wellness, Weather

and Concierge. The objective is to expand upon The Sharper Image’s rich

brand history which represents the values of quality, excitement and

innovation.

“The Sharper Image is an iconic brand with tremendous positive consumer

awareness, and we’re extremely excited about how HoMedics can further boost

our leadership in personal health, wellness and relaxation products while

remaining true to The Sharper Image brand legacy,” said Ron Ferber,

president of HoMedics. “The agreement will allow us to enter into new

categories that will complement our core business and will allow HoMedics

to introduce new product innovations with a wider range of price points.”

In May of this year, a group of private investors purchased The Sharper

Image brand and intellectual property and have developed a global licensing

strategy for wholesale, e-commerce, catalog and direct-to-retail (DTR)

businesses. This approach will allow The Sharper Image brand to exist

outside the confines of its historic core channels and on the shelves of

leading retailers throughout the world.

“We are pleased that the strength of The Sharper Image brand has

attracted a licensee of HoMedics’ caliber,” said Federico de Bellegarde,

vice president of Licensing at The Sharper Image. “HoMedics is a terrific

fit for The Sharper Image brand due to their extensive product development

capabilities coupled with their significant relationships in the retail

community. HoMedics understands The Sharper Image brand DNA and, with their newly developed products, shall set the standard for our brand objectives.”

HoMedics will introduce their first collection of Sharper Image

licensed products at both the Consumer Electronics Show in Las Vegas in

January 2009 and the International Housewares Show in Chicago in March

2009. Products will be distributed through the Retail, Catalog, E-commerce

and Hospitality industries across the U.S., Canada, Mexico, UK, Australia

and New Zealand.

For more information, click on HoMedics.Com

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