ROCHESTER HILLS ? Sofware-based business process automation solutions provider Trubiquity (formerly Autoweb) has launched TRUfusion – a new software product that automates the exchange of product design data across a customer’s business lines.

TRUfusion, Trubiquity?s new data-exchange automation product, enables the secure transfer of large, complex data files stored in computer-aided design and product lifecycle management systems. It also ensures that product designs are up-to-date and in a correct file format for global collaboration. In addition, TRUfusion integrates with a customer?s existing engineering applications and offers the ability to exchange data across all communication protocols and geographies.

?Manufacturers and suppliers face numerous challenges when exchanging engineering and design data throughout the product lifecycle,? said Muhammad Khan, chief technical officer for Trubiquity. ?TRUfusion automates the manual importing, exporting, transformation and transporting of product-design data, improving efficiency, data quality, security and traceability across all product-design activities.?

Launched on TRUcore, Trubiquity?s new software-as-a-service based systems architecture, TRUfusion will replace the company?s former data exchange automation software products, Fusion-DX and DDX. TRUfusion integrates with Trubiquity?s popular TRUexchange product which can be accessed globally via the Internet at anytime.

Based in Rochester Hills, with European headquarters in Germany and the U.K., Trubiquity is a leading provider of business process automation and global data exchange software for manufacturing, finance, consumer goods and retail organizations. The company provides a single, software-as-a-service-based business process network connecting enterprises across all global communication protocols and standards. Trubiquity?s solutions can be accessed all the time, everywhere around the globe.

Trubiquity has more than 6,500 customers in 40 countries, with more than 80 global sales partners. As Autoweb, in 2008 the company was named one of the ?Michigan 50 Companies to Watch? by the Edward Lowe Foundation as well as a ?Michigan Economic Bright Spot? by Corp! Magazine.

For more information, click on Trubiquity.Com

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