BOSTON ? A team of MBA students from the University of Michigan’s Ross School of Business have won the $40,000 Braun case study competition that challenged the country’s brightest business school students to create a marketing plan for its electric shaver business.
The students on the U-M team include Emily Hoffman,
Karima Holland, Mihira Patel and Holly Sharp. The team will split the prize money of $40,000 which can be used to help pay business school tuition.
Students from 14 of the country’s top ranked MBA programs were eligible to
enter the contest. The top three finalists presented their plans in
Cincinnati on Monday, February 4 before Jim Stengel, Chief Marketing
Officer for P&G, Bracken Darrell, Braun’s Global President, and Jeffrey
Green, Clinical Associate Professor of Marketing, New York University Stern
School of Business.
“We were very excited about all of the finalists’ presentations, and
felt they each offered great insight into reaching our target consumer.
Ultimately, though, Michigan’s plan rose to the top,” said Bracken Darrell,
Global President, Braun. “P&G is committed to helping develop business
students into next-generation business leaders, and this competition
brought that to life in a meaningful way for both the students who entered
and for the Braun brand. We were able to draw from their diverse experience
as consumers and future marketers.”
One of two teams from the U-M, the team that
included Hoffman, Holland, Patel and Sharp impressed the competition judges
with their clever messaging strategy and insights derived from keen
observations of the competitive landscape.
“We are all extremely excited
and honored to have won the competition,” said Hoffman. “It was a
tremendous learning experience to have created a marketing plan for a great
brand like Braun, and a terrific way to put our MBA school experience to
work!”
For more information, click on Braun.Com
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