ANN ARBOR – The Whole Brain Group has hired two new members for its Integrated Digital Marketing team. The new hires will allow Whole Brain Group to expand the types of services offered to clients to include advanced social media marketing, blogging, and online ad campaign analysis and management.
Megan Cough joins the Whole Brain Group team in the role of Digital Marketing Specialist, managing integrated digital marketing campaigns, including social media, content development and blogging, search engine optimization and paid search. Her experience includes working in the Events Marketing Department for Borders Group, where she introduced the department to Twitter, and pushed the company into the world of social media. Since then, she moved from the brand side to the agency world, where she worked on social media and Pay Per Click for clients such as MEDC Travel (Pure Michigan), Blio, National Association of REALTORS, hiredMYway, and the Detroit Metro CVB.
Angelina Vergari joins the Whole Brain Group team as an Online Advertising Campaign Analyst, specializing in Search-Engine Marketing strategy and Pay-Per-Click advertising. Through Pay-Per-Click account management & optimization, her role is to increase web visibility for businesses, while improving their web traffic, and maximizing their ROI. She has successfully developed & optimized PPC campaigns for a wide variety of local and national clientele, which has led to increased conversion rates, fresh leads, and increased sales for their businesses. Angelina has also worked for Eastern Michigan University, developing Google AdWords accounts for students and non-profit organizations participating in Eastern Michigan University?s hands-on search marketing courses.
“I’m really excited about adding these two great women to our team,” stated Marisa Smith, Founder of The Whole Brain Group, “Their skills and expertise have enabled us to offer more services that will drive even more business to our growing clients.?
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