Delta’s AI Pricing Means Higher Fares For Wealthier Flyers
MINNEAPOLIS - Delta Air Lines has been using AI to help set the price of some tickets. “A super analyst” working “24 hours a day, 7 days a week” to optimize airfares is how Delta president Glen Hauenstein described its AI initiative to investors. In late 2024, Delta was using AI on about 1 percent of fares;








