Artificial intelligence (AI) is intelligence demonstrated by machines, as opposed to the natural intelligence displayed by humans or animals. Leading AI textbooks define the field as the study of “intelligent agents”: any system that perceives its environment and takes actions that maximize its chance of achieving its goals.[a] Some popular accounts use the term “artificial intelligence” to describe machines that mimic “cognitive” functions that humans associate with the human mind, such as “learning” and “problem-solving”, however, this definition is rejected by major AI researchers.
AI Marketing Tactics That Work: How to Create, Measure, and Avoid Mistakes
Artificial intelligence has moved beyond the buzz. For today’s marketers, the real conversation is about AI marketing tactics—the practical, strategic ways AI can support faster content creation, smarter decision-making, and stronger campaign performance. Businesses that once hesitated are now realizing that AI isn’t a threat to creativity or strategy—it’s a tool to amplify both. The
