Guest Columns

Fly On The Wall Insider Report II From Auto Management Briefing Seminars

TRAVERSE CITY ? Neil Jackson provides news briefs and observations in part two of his fly-on-the wall report from the Center For Automotive Research's Management Briefing Seminars that took place last week in Traverse City. STRAIGHT ANSWER. Asked whether the auto industry world is still round or getting flat, Toyota's U.S. manufacturing chief Gary Convis

By |2006-08-15T00:00:00-04:00August 15th, 2006|Archive, Guest Columns|

Does Business Drive Technology Or Does Technology Drive Business?

FARMINGTON HILLS - During the dot-com era, just five short years ago, the answer was apparent: private equity and the grandeur of exorbitant wealth in the global financial markets fueled the innovative appetites of technologists and inventors to build technologies and systems that arguably had more sizzle than business value. The business learned from this

By |2006-08-15T00:00:00-04:00August 15th, 2006|Archive, Guest Columns|

Fly On The Wall Insider Report From Auto Management Briefing Seminars

TRAVERSE CITY ? Neil Jackson presents a fly on the wall insider report this week from the Center For Automotive Research Management Briefing Seminars. Tuesday's report looks at Ford, Gov. Jennifer Granholm, globalization, and Toyota. Is Ford in his future? A reporter asked Phil Martens, the suddenly former president and COO of Plastech Engineered Products,

By |2006-08-08T00:00:00-04:00August 8th, 2006|Archive, Guest Columns|

How To Work With the Media In A Crisis Situation

LOS ANGELES - Bhopal. Exxon Valdez. DDT. Fentanyl. Sarin. Hydrochloric acid. LNG. These are words tied to chemicals that conjure up death and destruction resulting in a crisis. And a crisis means publicity. What often turns a chemical emergency into a crisis or disaster is surprise, compounded by confusion and errors that occur during the

By |2006-07-27T00:00:00-04:00July 27th, 2006|Archive, Guest Columns|

Mobile Devices Resetting The Bar ? Phones, Wireless Devices Offer New Channel For Communications, Marketing

ANN ARBOR - The increasing functionality of mobile devices, driven by products like Blackberry and Treo telephones, is quickly chewing away at the tether that linked users with their personal computers. Today's devices merge email, text messages and web traffic all in a small, handheld device, opening up yet another frontier for marketing and communications.

By |2006-07-25T00:00:00-04:00July 25th, 2006|Archive, Guest Columns|

Girls And Technology: Why Are They Turning Away?

SOUTHFIELD - Kids today have grown up on computers: With ease they navigate the Internet, design PowerPoint presentations for class, and play realistic video games. Hours spent on Instant Messenger mean those small fingers pound the keyboard faster than their parents. So, it seems odd so many girls are shying away from pursuing technology careers.

By |2006-06-23T00:00:00-04:00June 23rd, 2006|Archive, Guest Columns|

Why Many Inventions Never Make It To Market

TROY - The United Inventors Association says that less than one in 20 patented inventions ever makes it to the marketplace. How can that be? If something is good enough to patent, won't people want to buy it? Short answer: Probably not. Patenting your whiz-bang may be the first step on a journey to the

By |2006-06-08T00:00:00-04:00June 8th, 2006|Archive, Guest Columns|