Study: Pure Michigan Earned $8.79 Return For $1 Spent On It
LANSING - The latest return-on-investment study on the Pure Michigan ad campaign found a return of $8.79 for every dollar spent on the combined warm weather and fall campaigns of 2019, according to the Michigan Economic Development Corp. According to the MEDC in a press release, $16.1 million was spent on out-of-state Pure Michigan campaigns


