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Small Business Association of Michigan

The Small Business Association of Michigan (SBAM) is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

How To Snag More Followers For Your Small Business Facebook And Twitter Accounts

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Veronica Gracia-Wing, associate strategist for Lansing-based Piper & Gold Public Relations, about her tips and tricks for boosting the number of potential customers who follow your small business Facebook and Twitter accounts. Rogers will appear Monday on M2 TechCast

By |2016-08-19T09:25:30-04:00August 19th, 2016|Featured, Podcasts, Small Business Association of Michigan|
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Get More “Followers” For Your Business Facebook Page

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Veronica Gracia-Wing, a social media expert with Piper & Gold Public Relations in Lansing, about the best ways to get customers to follow you on Facebook. To listen, click on https://www.sbam.org/Resources/tabid/97/ArtMID/2980/ArticleID/2497/Get-more-followers-for-your-business-Facebook-page.aspx

By |2016-08-17T12:11:30-04:00August 17th, 2016|Podcasts, Small Business Association of Michigan|
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SBAM Update: Outdoor Advertising Is Hipper Than You Might Think

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Candice Simons, owner of Brooklyn Outdoor, about modern uses of outdoor advertising by small businesses. To listen, click on https://soundcloud.com/sbamaudio/outdoor-advertising-is-hipper-than-you-might-think-sbam-shorts-for-072716

By |2016-08-05T11:23:24-04:00August 5th, 2016|Entrepreneurs, Small Business Association of Michigan|
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Managing Customer Expectations In The Sales Process

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr about managing customer expectations in the sales process. Joe Marr of Sandler Training in Ann Arbor has more than 20 years of experience organizing, training, coaching and managing sales professionals and managers worldwide. In executive and training

By |2016-08-03T16:01:17-04:00August 3rd, 2016|Entrepreneurs, Small Business Association of Michigan|
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Turn Those Visitors Into Leads With Content Marketing

LANSING - Turning visitors into leads is not a step, it’s a process that involves many steps. But it all begins with your content. Throughout the entire process, your content is what will keep visitors enticed and inevitable convert them into a lead. The visitors to your site are at the beginning stages. It’s your responsibility as

By |2016-07-28T19:50:13-04:00July 28th, 2016|Guest Columns, Small Business Association of Michigan|
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Profile Of Michigan 50 Businesses To Watch Winner Truscott Rossman

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with John Truscott, co-owner of Michigan 50 Companies to Watch winner Truscott-Rossman. John Truscott and Kelly Rossman-McKinney joined forces to form Truscott-Rossman in January 2011, after individually setting decades-long track records that consistently put them at the top of the

By |2016-07-27T16:29:37-04:00July 27th, 2016|Podcasts, Small Business Association of Michigan|
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EMV Cards And Other Developments In Credit Card Processing

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Sergio Carrillo and Ashley Mason of Security Card Services In Partnership with Independent Bank about why it is important to small business success to be able to accept credit cards from your customers, big new developments in credit card technology

By |2016-07-21T20:20:27-04:00July 21st, 2016|Podcasts, Small Business Association of Michigan|
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SBAM Guest Column: Where Are My Customers?

LANSING - Your website is up, signs are in place, the literature is glossy and your Facebook is a “like.” But where are your customers? It’s an advertising slump. The conundrum: trying to figure out how to attract more customers while meeting the day-to-day business demands. It’s time to break the slump. The best place to start is a Strategic

By |2016-07-21T20:20:46-04:00July 21st, 2016|Small Business Association of Michigan|
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SBAM Podcast: What Happens When A Small Business Suddenly Gets Too Successful?

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews nationally-known small business advocate, Chris Holman, about the challenges that face small food producers when they get huge orders, seven ways to create office harmony and the best-and-worst entry level jobs. To listen, click on http://www.michiganbusinessnetwork.com/blog/what-happens-when-a-small-business-suddenly-gets-too-successful

By |2016-07-13T12:59:31-04:00July 13th, 2016|Podcasts, Small Business Association of Michigan|
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SBAM Podcast: The Explosion Of Video On Social Media And Other Hot Tech Topics

LANSING - Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with tech expert Tony Merlo, owner of SmarterPhones.net, about live social media video, streaming live music events, new apps of interest to small business, the importance of having a small business website that is mobile-friendly, how to make sure your

By |2016-07-06T14:32:38-04:00July 6th, 2016|Podcasts, Small Business Association of Michigan|
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