ANN ARBOR – In any given year, tourism in Michigan ranks as the second or third largest industry, vying with agriculture for the No. 2 spot. Automotive remains king.
Since December 2019 when adult-use cannabis became legal in Michigan, it has become a rapidly growing tourism sub sector generating sales this year from both people living in Michigan and those driving into the state from Indiana, Ohio, and Wisconsin, where cannabis is prohibited, projected to top $2.5 billion in 2022. Stats have not yet been released.
A growing number of cannabis-friendly attractions – from events, to lodging, to consumption lounges – are developing near or in partnership with adult-use cannabis dispensaries to make Michigan a cannabis tourism destination.
According to the 2021 Michigo Cannabis Tourism Report that looked at what other cannabis-legal states were offering to make Michigan a big cannabis tourism draw, cannabis-friendly lodging was a must.
“A 2020 study of U.S. travelers with an income of at least $50,000 by MMGY Travel Intelligence and Enlighted Strategies found that six of 10 said they would likely participate in cannabis-related activity in places like Michigan where adult use is legal, with one in four already having traveled for a cannabis experience. One in three respondents had never used cannabis,” the Michigo study reports.
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