Guest Columns

Proven Ways For Auto Dealerships To Attract Customers To Their Store

BIRMINGHAM, MI - Dealerships continue to struggle attracting local consumers to their stores with the increase in marketing channel competition.  The problems range from other brand competition to competition from within the brand.  Other sources include in-brand marketing channels from Tier 1, Tier 2 and Tier 3. This doesn’t mean a dealership cannot find marketing

By |2018-10-05T09:40:06-04:00October 5th, 2018|Guest Columns, Social Media|

Leak Detection For Electric Vehicles Is Critical For Safety And Quality

DETROIT - More than 80 percent of all automotive leak testing relies on out-of-date methodology. Water-bath tests have been used in the auto industry for more than 125 years for example, but are not suitable on today’s production lines. Modern assembly lines require faster and much more accurate methods to ensure quality. Although it’s important

By |2018-09-19T16:35:42-04:00September 7th, 2018|Guest Columns|

MISCI And ITC Team Up For Distance Learning Program

DETROIT - A small, rural elementary school in northern Michigan. An urban charter school in California. Separated by thousands of miles, on any given day such schools may come together to learn about astronomy, weather, habitats and more through the Michigan Science Center's ECHO Distance Learning Program. ECHO, which stands for Engaging in Collaborative Hands-On learning, is part

By |2018-08-31T09:50:21-04:00August 31st, 2018|Guest Columns|

September Filled With Advanced Battery Technology Events In Metro Detroit

DETROIT - I hope you are all enjoying this last bit of summer before we head into the busy fall season! NextEnergy has been preparing to participate in some exciting events next month and we look forward to seeing many of you there.  On September 11-13, The Suburban Collection Showplace in Novi will welcome back

By |2018-08-21T19:53:32-04:00August 21st, 2018|Guest Columns|

Stock Options, IPOs and Acquisitions Accelerate Cybertalent Divide

LANSING - Everywhere you look, cybersecurity is booming. There are the scary, dark sides of this story, with data breaches being reported almost daily, foreign actors trying to influence our elections and smart cities needing more protection. But there are also huge professional success stories with companies and people working in cybersecurity that are making national headlines. Here are two examples

By |2018-08-17T12:40:52-04:00August 17th, 2018|Cyber Defense, Guest Columns|

From Critical Infrastructure to Elections to Autos: Management of Cyber-Risk Takes Center Stage

LANSING - At a Cyber Summit in NYC this past week, the Department of Homeland Security (DHS) announced that they are establishing a new joint center to provide a centralized home for collaborative, sector-specific and cross-sector risk management efforts to better protect critical infrastructure. The fact sheet regarding this new DHS Center can be seen here.

By |2018-08-17T10:44:41-04:00August 17th, 2018|Cyber Defense, Guest Columns|

SmartOne – Auto Dealership Local Marketing Guarantees Sales Results

BIRMINGHAM, MI – What if I told you SmartOne is a advanced digital local marketing auto dealership program with proven results that increase a dealership’s awareness among local active vehicle buyers. What if I told you this program SmartOne also is co-op compliant with OEMs, and that it increases service center appointments and profits as

By |2018-09-23T04:59:05-04:00August 13th, 2018|Guest Columns, Internet, Social Media|

Sustainability, Lifestyle and Meeting Market Demand in Today’s Automotive Industry

MILAN, Italy - A pop-culture figure reportedly once said, “It’s not easy being green.” As a multinational corporation on a mission to conduct its business sustainably, Alcantara would reply, “it may not be easy, but it is rewarding!” As a material, Alcantara® does not fit into any existing product categories. It is an innovative material,

By |2018-07-16T07:18:31-04:00July 16th, 2018|Guest Columns|

The Power Of Technology In Next-Gen Manufacturing

PHOENIX - From lightbulbs to thermostats to doorbells, the items in our homes are increasingly connected and computerized. A similar trend is happening in factories with industrial machines and hardware: The Industrial Internet of Things, or IIoT for short, is ready to transform the world of manufacturing. IIoT may involve cutting-edge technology, but it's much

By |2018-06-28T15:44:05-04:00June 28th, 2018|Guest Columns|

Five Innovation Drivers That Will Change Automotive Braking

DETROIT - Five innovation drivers are producing new competencies, technologies and competitors that will transform a brake-system value chain that has existed for decades. These five innovation drivers will have a major impact on how vehicles operate and how automakers and brake-system suppliers do business. Cooperation is one of the models that will allow companies

By |2018-06-20T17:32:24-04:00June 20th, 2018|Auto Tech, Guest Columns|