SAN FRANCISCO - The use of last-click attribution, the most common attribution model used by marketers, may cause marketers to undervalue social media's website impact by up to 94 percent, the Adobe Digital Index report contends. The report provides marketing, e-commerce and retail executives with critical digital marketing insights. The study evaluated how marketers measure
GRAND RAPIDS - The federal government should pursue strategies to eliminate duplication and waste among its agencies. However, the proposal to combine the U.S. Small Business Administration with five other agencies will not achieve this objective and will harm the government's efforts to assist small businesses. President Obama proposed last month to consolidate six federal
COPEMISH, Mi. - Your article on the Duke Energy discontinuing the Gail Wind farm Project was in general accurate, but for a couple of quotes by me. I would like to clarify a few things and provide your readers with a more accurate picture and content of our discussion. First, I would like to thank
RESTON, Va. - A new report from Hinge, which provides branding and marketing for professional services, has announced companies generating 40 percent of their leads online grew four times faster than businesses without online lead capabilities. Surveying companies with an average of $54 million in revenue and over 300 employees, the study titled "Online Marketing
DETROIT - If you are a hacker, developer, coder or software engineer or front end designer that wants to join a new startup, you need to come to Bizdom Detroit's Hacker & Entrepreneur Match Up Tuesday, Nov. 8 at the Centaur Bar in Detroit. Event organizers promise to introduce attendees to Detroit's coolest new startups
ANN ARBOR - You might not think finger-pointing could make a sound of its own, but it does. High, thin and very penetrating. And it could be heard all over Lansing after last week?s vote in the Senate Economic Development Committee sunk ? at least temporarily ? the much-debated project to build another bridge connecting
LANSING - Matt Hill started Liquid Web as a high-schooler living in Holt. The Web-hosting firm now has nearly 300 employees, and adds more each month. Liquid Web is one of mid-Michigan?s biggest success stories. Launched in 1997, the managed Web-hosting company serves more than 20,000 clients in 120 countries. In 2009, it opened a
WARREN - Whether you're starting a business, introducing new products or services, or adding locations, it's always a good idea to first do your research. Informed decisions make the best decisions, and ? especially when credit is tight ? we often need to show that we have a solid understanding of our target markets. Unfortunately,
WARREN - The company that manages the global Internet address system ? the International Corporation for Assigned Names and Numbers ? recently approved two changes to the domain name system that could significantly impact your online business model. One represents a potential threat to your company's brand identity that can be avoided with prompt action.
WARREN - Because our marketing and media company is based out of Lansing, we see a lot of negativity when it comes to our state. To combat this view, we put together a two-week social media road trip to give the state a much-needed PR boost. During ?#MeetMichigan with @m3_group,? we visited all 83 counties