Social Media Marketing news, topics and information
ROYAL OAK - How do you create meaningful connections in a hyper-communicative world? Tim Moynihan, editorial services and media strategist for Airfoil Public Relations explains in this interview. Moynihan explores the question with so many lines of digital communication at our disposal, the potential to form lasting connections with media -- and audiences directly --
ANN ARBOR - Surveys and self-reports are a time-honored way of trying to predict consumer behavior, but they have limitations. People often give socially desirable answers or they simply don't know or remember things clearly. A new study by Carolyn Yoon, University of Michigan professor of marketing, and colleagues Alexander Genevsky of Rotterdam School of
ROYAL OAK - Businesses have become far too reliant on social media automation to the point they believe it is the end point of their marketing process. Businesses are broadcasting into social communities as though it was a radio station. The problem is no one is listening on the other end, Melih Oztalay, President of
ROYAL OAK - TechStak’s Nicole Pasuit kicks off a discussion on Technology and the Customer Experience: A Small Business Focus, with two experts who speak to low-cost, high value tools for SMBs and how they can improve their customer experience – just like the big companies do. Nicole Pasuit Chad Ghastin is an Independent Consultant and
DETROIT – Registration is now open for the Social Media Association of Michigan Social Media Day June 30 at the Anthenum Hotel in Greektown in downtown Detroit. The event runs from 9 a.m. until 3 p.m. Tickets range from $59-$79 per person and can be purchased online by visiting bit.ly/2rzElpc. Part conference, part social celebration,
DETROIT - If you’re interested in mastering your Facebook marketing skills, Grand Circus in Detroit will soon be offering free social media training for up to 3,000 Michigan residents through a first-of-its-kind program sponsored by Facebook. Classes start later this summer. But you have to apply to get in. Natch. You can do so by
ROYAL OAK - Social media expert Melih Oztalay from Birmingham-based SmartFinds Marketing talks about the latest Social Media Marketing Trends, including Facebook Improvements, LinkedIn, Twitter Replies, and the hottest trend of them all, Video Marketing. Facebook Improvements Melih Oztalay discussed the changes taking place at Facebook which businesses need to consider in their digital social
DETROIT - Two Detroit students at Kalamazoo College got fed up with the typical school bookstore hustle: incredibly high costs at the beginning of the school semester followed by incredibly low prices on those same books when the semester is over. Is there no way to beat this “shell game”? Kalamazoo College Juniors, Darryl Lewis
ROYAL OAK - Social media expert Melih Oztalay from SmartFinds Marketing in Birmingham explains inbound marketing and social media marketing, website marketability, content marketing and much more in this edition of M2 TechCast. In this podcast, Oztalay explains: What is inbound marketing? How Website Marketability, Content Marketing and Social Media Marketing intersect. Customer behavior has
SAN FRANCISCO - Three years since acquiring Oculus, Facebook is finally integrating the company’s virtual reality arm into its platform with a new standalone 360-degree VR app. Since the acquisition, the social media giant has been taking steps to expand its VR presence, but has thus far kept social and VR separate. Now the dividing
